Far more than just a tool, Kiamo provides a comprehensive suite of features designed to help contact centres maximise performance.
In this article, discover how to run successful outbound calling campaigns by preparing thoroughly and leveraging the advanced capabilities of Kiamo.
Preparation: the foundation of a successful campaign
The success of your outbound calls depends on rigorous preparation. Here are the essential steps to make your campaigns more effective.
1.Define clear, measurable objectives
- What is the aim of your campaign? Promoting an offer, conducting a survey, following up on quotations, or prospecting for new customers?
- In what context does it take place (product launch, event, special promotion)?
- Which KPIs should you monitor? Combine quantitative indicators (conversion rate, answer rate) with qualitative ones (customer satisfaction, quality of interactions).
2. Target and qualify your contact lists
- Ensure your offer matches your target audience.
- Verify eligibility criteria (age, contractual status, purchase history) and apply necessary exclusions.
- Improve data quality by standardising phone numbers, removing obsolete contacts, and correcting errors.
3. Structure the conversation and support your agents
- Prepare conversation guides with impactful openings, key arguments, and responses to common objections. While you should avoid rigid scripts, a flexible framework ensures that agents cover all essential points.
- Add personalisation to strengthen the impact of your calls.
- Train your agents thoroughly and explain the campaign’s objectives clearly, underlining their strategic role and contribution to the overall customer journey. This will boost motivation and authenticity during interactions.
Optimise campaigns with Kiamo’s Tools
Kiamo provides a complete range of tools to manage outbound campaigns efficiently, from planning to performance monitoring.
Campaign planning and management
- Schedule time slots and assign campaigns to teams according to their skills.
- Import customer files or manage contacts with the integrated Contact Manager.
- Connect your CRM or business applications via Kiamo APIs for seamless data flows and greater efficiency.
- Use multi-dialling to improve answer rates by automatically alternating between landline and mobile numbers.
Dialling modes and conversation guides
- Choose between preview mode (displaying the customer record before dialling) or progressive mode (continuous outbound calls).
- Create interactive guides combining questionnaires, customer data, scripts, and direct access to your knowledge base.
Monitoring performance and reporting
- Access real-time dashboards with Kiamo Supervision to track KPIs and adjust strategies on the fly.
- Measure ROI to evaluate campaign effectiveness and refine future initiatives.
Kiamo does more than simplify outbound calling campaigns — it equips you with the tools, insights, and support needed to enhance impact and efficiency. By following best practices and making full use of the platform’s capabilities, you can ensure the success of your campaigns.
Far more than just a tool, Kiamo provides a comprehensive suite of features designed to help contact centres maximise performance.
In this article, discover how to run successful outbound calling campaigns by preparing thoroughly and leveraging the advanced capabilities of Kiamo.
Preparation: the foundation of a successful campaign
The success of your outbound calls depends on rigorous preparation. Here are the essential steps to make your campaigns more effective.
1.Define clear, measurable objectives
- What is the aim of your campaign? Promoting an offer, conducting a survey, following up on quotations, or prospecting for new customers?
- In what context does it take place (product launch, event, special promotion)?
- Which KPIs should you monitor? Combine quantitative indicators (conversion rate, answer rate) with qualitative ones (customer satisfaction, quality of interactions).
2. Target and qualify your contact lists
- Ensure your offer matches your target audience.
- Verify eligibility criteria (age, contractual status, purchase history) and apply necessary exclusions.
- Improve data quality by standardising phone numbers, removing obsolete contacts, and correcting errors.
3. Structure the conversation and support your agents
- Prepare conversation guides with impactful openings, key arguments, and responses to common objections. While you should avoid rigid scripts, a flexible framework ensures that agents cover all essential points.
- Add personalisation to strengthen the impact of your calls.
- Train your agents thoroughly and explain the campaign’s objectives clearly, underlining their strategic role and contribution to the overall customer journey. This will boost motivation and authenticity during interactions.
Optimise campaigns with Kiamo’s Tools
Kiamo provides a complete range of tools to manage outbound campaigns efficiently, from planning to performance monitoring.
Campaign planning and management
- Schedule time slots and assign campaigns to teams according to their skills.
- Import customer files or manage contacts with the integrated Contact Manager.
- Connect your CRM or business applications via Kiamo APIs for seamless data flows and greater efficiency.
- Use multi-dialling to improve answer rates by automatically alternating between landline and mobile numbers.
Dialling modes and conversation guides
- Choose between preview mode (displaying the customer record before dialling) or progressive mode (continuous outbound calls).
- Create interactive guides combining questionnaires, customer data, scripts, and direct access to your knowledge base.
Monitoring performance and reporting
- Access real-time dashboards with Kiamo Supervision to track KPIs and adjust strategies on the fly.
- Measure ROI to evaluate campaign effectiveness and refine future initiatives.
Kiamo does more than simplify outbound calling campaigns — it equips you with the tools, insights, and support needed to enhance impact and efficiency. By following best practices and making full use of the platform’s capabilities, you can ensure the success of your campaigns.
