RAJA, European leader in packaging, relies on Kiamo to develop customer loyalty RAJA, European leader in packaging, relies on Kiamo to develop customer loyalty

The customer relations department of the RAJA Group consists of 18 contact centers distributed in various European countries. Each company in the group has a local team of packaging specialists to welcome and support the customers and take their orders. 150 sales advisers use Kiamo in the RAJA France customer relations center.

RAJA Group customer relations is based on 4 pillars essential for the correct processing of customer exchanges: qualified human resources, reliable business processes, precise managerial control, a functional and scalable software solution. RAJA relies on listening and quality of service to develop customer loyalty.

Before rolling out the Kiamo multi-channel software, the RAJA contact center operated in isolation. Advisers used more than 5 tools to manage customer exchanges (calls, emails, faxes, customer feedback, reporting, etc.). This type of operation was highly restricting for the RAJA contact center and users: configuration was tedious, advisers had to navigate between several multi-window interfaces, the supervisor could not monitor the overall activity. As a result, user productivity was affected.

After comparing several solutions on the market, RAJA chose Kiamo customer exchange management software. Several visits to Kiamo users (Amaguiz, Rue du Commerce, etc.) convinced the RAJA Group that it had taken the right decision. For RAJA, Kiamo is first and foremost a functional choice. Kiamo is a natively multi-channel solution capable of handling all customer exchanges via a single interface. It is an intuitive, easy-to-use tool and teams quickly become autonomous, which promotes efficiency. The tool is also easy to implement and configure, requiring no specific developments.

Kiamo software was rolled out progressively. It took 4 months between launching the project with the pilot phase and putting the last batch into production. RAJA now processes data in a unified software solution: calls, emails, faxes, scanned letters, web forms, orders from the website, customer feedback and web callback. These flows are captured by Kiamo, prioritized then distributed according to business rules and the availability and skills of the advisers. The supervisor benefits from a single view to monitor the customer service activity in real time using dashboards and associated statistics.